Through the centuries, always it existed variation and change under the fono-ortogrficos and morfossemnticos aspects that had contributed for history of the language and will continue contributing stop transformation and addition of the lexicon of a language. In this exactly felt Bagno Landmarks (2003)? in one of its ten splits in the book Lingustico Preconception what it is, as become -, declares the idea of: To acquire knowledge itself that all dumb language and varies. What today it is seen as ' ' certo' ' already he was ' ' erro' ' in the past. What today ' is considered; ' erro' ' it can perfectly come to be considered as ' ' certo' ' in the future of the language. An example: in the medieval Portuguese a verb existed to leixar (that it even appears in the letter of Pero Vaz de Caminha to king D. Manuel I). With the time, this verb was being sharp to leave because d and l are make look like consonants, what it allowed the exchange of one for the other.
… Therefore is good for preventing to classify some grammatical phenomenon of ' ' erro' ': it can be, in the truth, an indication of what it will be the language in the future. It is evident that this level of understanding must be conquered by all the users of the language, whichever its social condition and escolaridade, in meanwhile one expects that beyond this understanding, it has the perfectioning of the formal writing, therefore all need to be proficient in the communication that permeia the work market, the administrative areas, judicial, academics, pertaining to school, being in the sending or the act of receiving of information, contrary case will have one consequent exclusion since the norm standard is instrument of being able and transformation in a society. Many times, the writing is neglected.
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2.1Evoluo of the Management of Qualidade Total (GQT) the quality concept passed for diverse modifications, since this if configures as a relation of exchange between organization, customers and employees as for the goods and services. It evolved of the age of the inspection in the decade of 20, for the age of the statistical control in the decades of 30 and 40, but it was only in the decade of 50, that the focus was directed for the management of the quality, bringing a new managemental philosophy on the basis of the development of concepts, methods and techniques (LONG 1996). After 2 World-wide War, in the decades of 50 and 60, the Japanese had left defeated and had at that time all its economic structure, compromised social politics and, in way that the Japanese industries had started to focus its efforts in reduction of the errors of production, wastefulness of resources and time. With this, in 1970, the Japanese industries if had consolidated and if they had shown in conditions to compete with the occidental industries. The growth of the Japanese economy, that caused inquietude and called attention ocidente, had as one of its factors, a new way them people if to relate with the work, to trust and to have comprometimento with the politics of the companies, being an sketch of the programs of quality management. In the decade of 70, the quality was come back toward the continuous improvement of the products and services, having aimed at the satisfaction of the customer.
The organization if planned of strategical form since the production until the return of the opinion of the customer on the end item. For this, sectors as marketing, tests of quality, development of products, etc, had gained notoriety in the actions and planning of the companies (DEMING, 1982 apud LAMB, 2004). The occidental companies had looked for to identify the essence of success competitiveness of the companies of Japan, the example of Toyota.