It is likely that you are one of my subscribers on MERCADEOGLOBAL.COM and You will have proven that what you say is true. Otherwise, I invite you to fill out the form and preparing to start receiving our publications, as well as a series of bonds, books and free reports. Those who are already subscribers can attest that receive weekly in your email up to five electronic newsletters with varied information and, among other options, invitations to teleseminar. All this contributes to nourish that list and generates a closer relationship between those who constitute it. Today, after 10 years of work on the Internet, I can say that most of my best friends met them by this means. Why? Because he joined the affinity, I was subscriber of them and they, mine, until it arrived at the time to know us personally.

We made strategic alliances, I visited them and they visited me and were able to establish a very strong, not only in the labour aspect, but also in the staff. Consequently, it is important that you recognize the importance of relationships when you decide implement an electronic newsletter. As in the film, your mission, if you choose to accept it, is not capture the name and the data of a person who visits him for the first time, but conquer it starts a long lasting relationship and can track you through time, while he again acquires the products and services offered. This is a valid strategy also for the case of AdWords. When you create a campaign on Google AdWords, i.e.

a campaign pay per click with Google, what should be of interest is not that the visitor directly make the purchase. The truly valuable thing is to that customer to a landing page where you are invited to subscribe to the electronic bulletin or that deliver your data in exchange for, e.g., a video, a digital book or any other service. When it reaches this point, it is able to contact that customer on a permanent basis and is going to realize that this is much more important than the initial sale. The key is not selling much in the first attempt, but get faithful subscribers you can track who and who make frequent purchases. And that is only achieved when there is a relationship of trust and credibility, which has been forged and strengthens through the quality information that reaches them in electronic newsletters. Try it: you’ll see how the results are very positive.