When judge others only reflects lack of self-acceptance, of tolerance. Many are the challenges that the present manifest in the commercial and economic scenarios of the countries that make up this planet Earth.They demand a proactive, visionary management, strategist, true agents of change allowing enterprises under their charge to perform efficiently on them. For scholars of administrative science, who have been identified with the career of administration, cannot ignore what represents the role of enterprises in the present century, where technology, political economy, exert a significant effect on scenarios, demanding to know interpret their effects in order to ensure a participation that favors him. In the Venezuelan case that concerns us, and is characterized in the present, for being a turbulent, risky, insecure, scenario product rather than all of the incidence of the State, which is decided to Institute what has been called 21st century socialism, leads to that the companies, their managers, stay tuned from the effects of the policies, government programs, laws, measures in order to not be affected seriously, not only in its operation, but in their survival. The graduate program of management of the quality and productivity of Faces of the University of Carabobo, through the Chair of managerial topics is committed to provide to the participants, future specialists of quality and productivity, knowledge and tools that encourage you in your performance and know how to meet the challenges, threats and opportunities. To do so, are organized discussions, forums, talks relying on virtual classroom where participants, all exercise their functions in the companies where they work, exposed their views, suggestions on this subject in order to determine its scope, impact, importance, how also are released suggestions, proposals that favor him on his performance. Thereon the participant Gabriela Toro, manifest, is observed in the behavior until the moment of the century 21St as some companies have said, as they are prepared to compete, participating in the different economic scenarios is perceived that 21st century encloses an era dominated by the development of global information, the re-engineering of services and knowledge, all this, since then, is part of the new strategic resources used by companies in order to participate in the current trade scenarios.