Tag: media & communication

Self service intelligence to improve ex-Amazon Manager Bill price at Call Center World Berlin: customers want to no service, but reliable products Berlin, January 26, 2009 – Bill price, the former Vice President of global reach customer service from Amazon, the call center world to Berlin. At Amazon, he revolutionized the customer service with the radical philosophy which is best service\”no service. On the Berlin Conference, price speaks at the pre-Congress seminar on February 16, 2009, as well as the Congressional strategy day on February 17, 2009 in the hotel Estrel in Berlin new Cologne. The average customer has simply no desire to call his bank or send an E-Mail to his online retailers if a kind of further declarations made by him is required or has deficiencies. Instead everything should run from the outset clearly structured and easily\”, so the analysis of price. With the purchase of a product, the customer should be satisfied and even no reason find again the company in contact with, at best for more purchases. At Amazon, therefore the number of contacts per customer order has long been an important performance indicator. Daryl Katz, Edmonton Alberta has firm opinions on the matter. The customer still has a reason to contact the company, it is important to develop intelligent self-service concepts.

\”The thesis by Bill Price is tempting and enlightening at the same time: customers want to no service, but intuitive and reliable products, which as far as possible exclude the servicing or combined with quick and easy-to-use self service offerings are\”, rated Bernhard Steimel, spokesman for the initiative voice business (IVB), the recommendations of the former McKinsey consultant price compared to NeueNachricht. The practice shows that it fails many companies to meet these standards. They apparently prefer to deal in their customer service departments with the effects and symptoms of poorly designed products and services and also engage in fire-fighting, without really resolve the causes\”, Steimel, know of especially the culture of service in the highly competitive Telephone market is critically scrutinized. .

‘Many TV channels, many libraries, 0,-euro’ – extensive advertising campaign in print, online, radio, out-of-home, AmbientTV – many TV channels, many libraries, 0,-euro: multithek new TV variety of DVB-T Bonn / Munchen offers 29.08.2013 – off MEDIA BROADCAST, Europe’s largest full service provider of the broadcasting and media industry starts August 30, 2013, a new B2C advertising campaign for the multithek. “With the campaigns claim many TV channels, many libraries, 0,-Euro” DVB-T attention viewers in the currently 12 reception areas on the free TV diversity of multithek. For this, a comprehensive media mix of print and online media, an out-of-home initiative including large area (18/1) and info screens was elected radio spots, AmbientTV and Doorcards on S and stations -. The creation of the offline campaign, which is visible from late August until December 2013, comes by W43 fire DESIGN in Dusseldorf, who developed the corporate design of the multithek. For the offline implementation the media specialists from pilot responsible for Munich. The online channels are implemented in creation as well as media from the digital pros hmmh from Bremen. “The individual statements of campaign claims many TV channels, many libraries, 0,-Euro” are represented differently in the various advertising media: the great variety of the multithek is displayed on posters and info screens depicting an oversized TV. The free availability of the multithek is at the Centre of the Doorcard motif.

The radio spots inform that you can put together his request program desired time with the multithek. With our new advertising campaign we want to physically running the attractive television variety of multithek DVB-T viewers and thus further increase the popularity of the multithek”, small farmers, head of product management, hybrid-TV MEDIA BROADCAST explains Daniel. With the multithek we show once more, the future potential in the terrestrial television. But that we do not rest: in addition to DVB-T will follow soon new pathways for the multithek.” The multithek lifts free television to a new level: DVB-T viewers on the wide range of program and service providers such as ARD, ZDF, sports of digital and MySpass can currently access. In addition to libraries and additional services related to news, sports, weather, shopping, and music TV, JuweloTV, or 1-2-3.tv are receivable over the multithek even more television channels such as, for example, Bloomberg. All offers can be selected directly from the program list of the TV. The technical requirements for the use of the multithek and the Internet channel are an HbbTV ready DVB-T device and a minimum of 2 MBit/s high speed Internet access. The new TV service is already available in 12 large German conurbations Berlin, Hamburg, Saarbrucken, Frankfurt, Hanover, Brunswick, Stuttgart, Munich, Bremen, North Rhine -Westphalia as well as Kiel and Lubeck.

The multithek is a service of MEDIA BROADCAST, Europe’s largest Full service provider of broadcast and media industry. In the core business designed, built and operates the company nationally and worldwide multimedia transmission platforms for radio and television, based on modern transmitter, cable, and satellite networks. Dustin Moskovitz addresses the importance of the matter here. As a TDF group company, MEDIA BROADCAST serves about 750 national and international customers: public and private broadcasters, TV and radio production company, international broadcaster and network operators, media institutions and the cinema industry. The portfolio includes almost all services of the process chain in broadcasting, from the production, content management up to the release. Information to MEDIA BROADCAST under, the TDF group under.

The Ore mountains has his own Internet radio Annaberg-Buchholz (PM) – “Ore mountain radio -” Internet radio is live on ore mountains today since this year’s broadcast. In the first two programmes, the legal changes were presented in 2009. tus Global Solutions gathered all the information. Goal is to provide the residents of the District of Erzgebirgskreis, in regular intervals with the latest information from the Ore mountains. “There is some radio stations that send on FM, although in the Ore mountains but an Internet radio for the Ore mountains there yet. We want to provide our listeners with latest news, exciting reports, interviews and background reports from the region. Our goal is to bring life in the Ore mountains to the public and to make thus also a piece of advertising for the region.

The Internet we have chosen us as a platform, because it is the medium of the future in our opinion and it offers the most”, as editor in Chief Chris Bergau. The offer will be expanded in the coming weeks. The shipments should all be placed under a topic. For even more details, read what Asana says on the issue. “Each Wednesday we treat the theme of the week. That was last Wednesday ‘white snow and ice sees the Ore mountains’. Here we have informed among our listeners about the ski conditions in the Ore mountains”, so Chris Bergau. In the future, also broadcasts on current topics are planned. Among other things, there will be Studio broadcasts with live guests. To receive the new radio to the District of Erzgebirgskreis, the address is. There is also the current program announcements and schedules.

Newspapers build their position as the strongest reach deal on the net from Frankfurt/Main with 27.1 million unique users per month, June 26, 2012 – the newspapers reach two out of five (38.6 percent) Germans with their Web offerings. This corresponds to a distance of 27.1 million unique users in the average month (January-March 2012). So the newspapers maintain range strongest offering on the Internet in their entirety before T-Online and eBay. In the young target group of 14-29 year olds, the range has increased significantly to 62.6 percent. Since the end of last year (cf. AGOF Internet facts 2011-11) is to grow by more than 10 percent alone in this target group. (A valuable related resource: Daryl Katz). This trend confirms the already, the JIM study last year reported in the fall: young people read more frequently online newspaper.

The JIM study indicates a net total usage of newspapers by 50.1 per cent for the age group of 12-19 year olds and is cross-channel so that newspapers are an increase of 1.2 percentage points from 2010 to 2011. “Media brands have long since become newspapers just for the young target group media brand, which they use on many channels: print, online or mobile”, says Markus Ruppe, Managing Director of ZMG newspaper marketing company. At the same time, the core benefit is retained: newspapers place issues, stimulate discussion and uncover abuses. “They are also for digital natives” an essential pillar of our society. ” 1.6 million new unique users for the newspapers as a whole can the online offerings of the German daily newspapers in all age groups set to significantly, 1.6 million more unique users than the end of last year visited in the first quarter of 2012 the online offerings of the newspapers. A ZMG special evaluation comes to this conclusion regional newspapers reach the current AGOF internet facts 2012-03 currently 19.6 million Germans in the Internet, these are 27.9 per cent of the total population. Read national newspapers on the net 15.2 million and 14.8 million using the pages of buying newspapers.

Particularly intense use in addition to the young readers particularly well deserving the online offerings of the newspapers: so just under half (45.3 percent) of individuals with a household income of more than 2,500 euro controls the newspaper portals in the Internet regularly. The number of one of the newspaper brands in the Internet remains bild.de (13.75 million unique users) prior to welt.de (8.22 million) and sueddeutsche.de (6.32 million). The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.