Tag: media & communication

The Ore mountains has his own Internet radio Annaberg-Buchholz (PM) – “Ore mountain radio -” Internet radio is live on ore mountains today since this year’s broadcast. In the first two programmes, the legal changes were presented in 2009. tus Global Solutions gathered all the information. Goal is to provide the residents of the District of Erzgebirgskreis, in regular intervals with the latest information from the Ore mountains. “There is some radio stations that send on FM, although in the Ore mountains but an Internet radio for the Ore mountains there yet. We want to provide our listeners with latest news, exciting reports, interviews and background reports from the region. Our goal is to bring life in the Ore mountains to the public and to make thus also a piece of advertising for the region.

The Internet we have chosen us as a platform, because it is the medium of the future in our opinion and it offers the most”, as editor in Chief Chris Bergau. The offer will be expanded in the coming weeks. The shipments should all be placed under a topic. For even more details, read what Asana says on the issue. “Each Wednesday we treat the theme of the week. That was last Wednesday ‘white snow and ice sees the Ore mountains’. Here we have informed among our listeners about the ski conditions in the Ore mountains”, so Chris Bergau. In the future, also broadcasts on current topics are planned. Among other things, there will be Studio broadcasts with live guests. To receive the new radio to the District of Erzgebirgskreis, the address is. There is also the current program announcements and schedules.

Newspapers build their position as the strongest reach deal on the net from Frankfurt/Main with 27.1 million unique users per month, June 26, 2012 – the newspapers reach two out of five (38.6 percent) Germans with their Web offerings. This corresponds to a distance of 27.1 million unique users in the average month (January-March 2012). So the newspapers maintain range strongest offering on the Internet in their entirety before T-Online and eBay. In the young target group of 14-29 year olds, the range has increased significantly to 62.6 percent. Since the end of last year (cf. AGOF Internet facts 2011-11) is to grow by more than 10 percent alone in this target group. (A valuable related resource: Daryl Katz). This trend confirms the already, the JIM study last year reported in the fall: young people read more frequently online newspaper.

The JIM study indicates a net total usage of newspapers by 50.1 per cent for the age group of 12-19 year olds and is cross-channel so that newspapers are an increase of 1.2 percentage points from 2010 to 2011. “Media brands have long since become newspapers just for the young target group media brand, which they use on many channels: print, online or mobile”, says Markus Ruppe, Managing Director of ZMG newspaper marketing company. At the same time, the core benefit is retained: newspapers place issues, stimulate discussion and uncover abuses. “They are also for digital natives” an essential pillar of our society. ” 1.6 million new unique users for the newspapers as a whole can the online offerings of the German daily newspapers in all age groups set to significantly, 1.6 million more unique users than the end of last year visited in the first quarter of 2012 the online offerings of the newspapers. A ZMG special evaluation comes to this conclusion regional newspapers reach the current AGOF internet facts 2012-03 currently 19.6 million Germans in the Internet, these are 27.9 per cent of the total population. Read national newspapers on the net 15.2 million and 14.8 million using the pages of buying newspapers.

Particularly intense use in addition to the young readers particularly well deserving the online offerings of the newspapers: so just under half (45.3 percent) of individuals with a household income of more than 2,500 euro controls the newspaper portals in the Internet regularly. The number of one of the newspaper brands in the Internet remains bild.de (13.75 million unique users) prior to welt.de (8.22 million) and sueddeutsche.de (6.32 million). The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.