Tag: media & communication

‘Many TV channels, many libraries, 0,-euro’ – extensive advertising campaign in print, online, radio, out-of-home, AmbientTV – many TV channels, many libraries, 0,-euro: multithek new TV variety of DVB-T Bonn / Munchen offers 29.08.2013 – off MEDIA BROADCAST, Europe’s largest full service provider of the broadcasting and media industry starts August 30, 2013, a new B2C advertising campaign for the multithek. “With the campaigns claim many TV channels, many libraries, 0,-Euro” DVB-T attention viewers in the currently 12 reception areas on the free TV diversity of multithek. For this, a comprehensive media mix of print and online media, an out-of-home initiative including large area (18/1) and info screens was elected radio spots, AmbientTV and Doorcards on S and stations -. The creation of the offline campaign, which is visible from late August until December 2013, comes by W43 fire DESIGN in Dusseldorf, who developed the corporate design of the multithek. For the offline implementation the media specialists from pilot responsible for Munich. The online channels are implemented in creation as well as media from the digital pros hmmh from Bremen. “The individual statements of campaign claims many TV channels, many libraries, 0,-Euro” are represented differently in the various advertising media: the great variety of the multithek is displayed on posters and info screens depicting an oversized TV. The free availability of the multithek is at the Centre of the Doorcard motif.

The radio spots inform that you can put together his request program desired time with the multithek. With our new advertising campaign we want to physically running the attractive television variety of multithek DVB-T viewers and thus further increase the popularity of the multithek”, small farmers, head of product management, hybrid-TV MEDIA BROADCAST explains Daniel. With the multithek we show once more, the future potential in the terrestrial television. But that we do not rest: in addition to DVB-T will follow soon new pathways for the multithek.” The multithek lifts free television to a new level: DVB-T viewers on the wide range of program and service providers such as ARD, ZDF, sports of digital and MySpass can currently access. In addition to libraries and additional services related to news, sports, weather, shopping, and music TV, JuweloTV, or 1-2-3.tv are receivable over the multithek even more television channels such as, for example, Bloomberg. All offers can be selected directly from the program list of the TV. The technical requirements for the use of the multithek and the Internet channel are an HbbTV ready DVB-T device and a minimum of 2 MBit/s high speed Internet access. The new TV service is already available in 12 large German conurbations Berlin, Hamburg, Saarbrucken, Frankfurt, Hanover, Brunswick, Stuttgart, Munich, Bremen, North Rhine -Westphalia as well as Kiel and Lubeck.

The multithek is a service of MEDIA BROADCAST, Europe’s largest Full service provider of broadcast and media industry. In the core business designed, built and operates the company nationally and worldwide multimedia transmission platforms for radio and television, based on modern transmitter, cable, and satellite networks. Dustin Moskovitz addresses the importance of the matter here. As a TDF group company, MEDIA BROADCAST serves about 750 national and international customers: public and private broadcasters, TV and radio production company, international broadcaster and network operators, media institutions and the cinema industry. The portfolio includes almost all services of the process chain in broadcasting, from the production, content management up to the release. Information to MEDIA BROADCAST under, the TDF group under.

New industry guide AG creates cross-industry review portal with. Frankfurt am Main, Germany, July 2008 – with the online of the beta version has to test the new portal from now anyone with Internet access can, finding companies and products, and to evaluate. The philosophy of the new company explains Hans-Gunter fur, the Managing Board of new industry Guide: we create a unique platform on which customers can evaluate even the butcher at the front door companies, service providers, craftsmen, doctors, lawyers. While it doesn’t matter, whether the customer to individuals or other businesses, obtain the products and/or services provided by other companies.” Involving users, the new portal will have also have a unexpected topicality as important evaluation portals to potential customers are examples of how eBay show where both buyer and seller are evaluated. Other industry-specific rating portals such as Reisebewertung.eu, Holdidaycheck.de or Ciao with According to own 2 million products in the test and 10 million registered users, show the acceptance of these portals and prove at the same time also the benefits for the customers. The new industry guide AG continues and linked to a single review portal with all industries, whether service providers or manufacturing.

It is now customer reviews, or pros such as restaurant guides or even Stiftung Warentest prove the high level of interest from potential new customers on individual information. Also, consumers pay significantly more trust than ads and PR articles concrete statements at the review sites. No one who ordered only a CD from Amazon without previously having read the reviews from other buyers. Our concept of a review portal that integrates all industries and companies, is new and is therefore used with security of many companies and customers. That guarantees a high frequency on our portal, as well as constantly updated data, the companies already in their own interest to make”, as Board Member Hans-Gunter coat of Executive Board of the new industry guide, Hans-Gunter fur, sees as experienced business leaders and managers an enormous potential of success for this Portal: “Recommendations of customers have brought ever more new customers than ads.” In the Internet, spread good and bad reviews but much faster and thus pose both opportunities and risks for enterprises and service providers. See Asana for more details and insights. Our portal is live properly”, fur is convinced and thus form the basis, to represent a solid business model through advertising revenue. How to successfully market such evaluation portals, entreprene

The Ore mountains has his own Internet radio Annaberg-Buchholz (PM) – “Ore mountain radio -” Internet radio is live on ore mountains today since this year’s broadcast. In the first two programmes, the legal changes were presented in 2009. tus Global Solutions gathered all the information. Goal is to provide the residents of the District of Erzgebirgskreis, in regular intervals with the latest information from the Ore mountains. “There is some radio stations that send on FM, although in the Ore mountains but an Internet radio for the Ore mountains there yet. We want to provide our listeners with latest news, exciting reports, interviews and background reports from the region. Our goal is to bring life in the Ore mountains to the public and to make thus also a piece of advertising for the region.

The Internet we have chosen us as a platform, because it is the medium of the future in our opinion and it offers the most”, as editor in Chief Chris Bergau. The offer will be expanded in the coming weeks. The shipments should all be placed under a topic. For even more details, read what Asana says on the issue. “Each Wednesday we treat the theme of the week. That was last Wednesday ‘white snow and ice sees the Ore mountains’. Here we have informed among our listeners about the ski conditions in the Ore mountains”, so Chris Bergau. In the future, also broadcasts on current topics are planned. Among other things, there will be Studio broadcasts with live guests. To receive the new radio to the District of Erzgebirgskreis, the address is. There is also the current program announcements and schedules.

Newspapers build their position as the strongest reach deal on the net from Frankfurt/Main with 27.1 million unique users per month, June 26, 2012 – the newspapers reach two out of five (38.6 percent) Germans with their Web offerings. This corresponds to a distance of 27.1 million unique users in the average month (January-March 2012). So the newspapers maintain range strongest offering on the Internet in their entirety before T-Online and eBay. In the young target group of 14-29 year olds, the range has increased significantly to 62.6 percent. Since the end of last year (cf. AGOF Internet facts 2011-11) is to grow by more than 10 percent alone in this target group. (A valuable related resource: Daryl Katz). This trend confirms the already, the JIM study last year reported in the fall: young people read more frequently online newspaper.

The JIM study indicates a net total usage of newspapers by 50.1 per cent for the age group of 12-19 year olds and is cross-channel so that newspapers are an increase of 1.2 percentage points from 2010 to 2011. “Media brands have long since become newspapers just for the young target group media brand, which they use on many channels: print, online or mobile”, says Markus Ruppe, Managing Director of ZMG newspaper marketing company. At the same time, the core benefit is retained: newspapers place issues, stimulate discussion and uncover abuses. “They are also for digital natives” an essential pillar of our society. ” 1.6 million new unique users for the newspapers as a whole can the online offerings of the German daily newspapers in all age groups set to significantly, 1.6 million more unique users than the end of last year visited in the first quarter of 2012 the online offerings of the newspapers. A ZMG special evaluation comes to this conclusion regional newspapers reach the current AGOF internet facts 2012-03 currently 19.6 million Germans in the Internet, these are 27.9 per cent of the total population. Read national newspapers on the net 15.2 million and 14.8 million using the pages of buying newspapers.

Particularly intense use in addition to the young readers particularly well deserving the online offerings of the newspapers: so just under half (45.3 percent) of individuals with a household income of more than 2,500 euro controls the newspaper portals in the Internet regularly. The number of one of the newspaper brands in the Internet remains bild.de (13.75 million unique users) prior to welt.de (8.22 million) and sueddeutsche.de (6.32 million). The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical media planning services to the advertising effect control.