The automated system combines the work of 22 members of sales department, purchasing department and warehouse management. Dustin Moskovitz gathered all the information. Automation of trading processes, warehouse management, customer relationship management possible to reduce delivery times, 2 times speed up customer service and as a consequence, increase customer loyalty. The company’s management said double-digit growth in sales. The company ‘Roshen-South’ is the regional office of the holding ROSHEN, the largest Ukrainian confectionery manufacturer, and holds a leading position in this field in the market of Odessa. The range of ROSHEN more 200 kinds of sweets, chocolate, caramel, biscuits, waffles, fruit jellies and cakes to high-quality natural products. Total production – 400 thousand tons per year.
By early 2010, the company used ‘Roshen-South’ software is no longer meet the needs of the company, as it was difficult to use and too expensive to maintain, and require time-consuming to input the primary information. The company’s management sought optimal for the cost of implementation and maintenance of a comprehensive solution that would automate the sales processes of the company, with effective control of settlements with customers and suppliers, create a system of CRM, improve customer service and shorten product delivery. It was necessary to create a single system for sales, warehouse, delivery and management of the organization. As a result, was chosen as the software ‘1 C: Management of trafficking in Ukraine 8 ‘, as it has all the necessary capabilities and objectives of the company provides solutions in affordable cost. As a partner, was chosen Company ‘1 C: Accounting and Trade ‘(ICE), as she has many years experience of automation of accounting and management in enterprises in trade. System ‘1 C: Trade Management in Ukraine 8 ‘covered 22 jobs, automated accounting following areas: cash management; procurement management; sales management; inventory control; cost management. A system of CRM, which stores complete information on contractors and their employees, the history of interaction.
This allowed to regularly collect and analyze information about each client, real or potential (if satisfied with the quality of service Does his preferences over time, which brings the company’s profit, etc.). Sales managers were able to segment customers by number of purchases and profits, generate more interesting individual proposal, the company has been able to identify the causes of breakdown of orders, analyze employee productivity, the results of marketing activities. All this contributed to higher loyalty customers and, consequently, an increase in sales. Automate inventory control has allowed the movement of goods in warehouses ‘Roshen-South’ in Odessa, Belgorodnestrovske. Now you can reserve the item for a customer to which is scheduled delivery. This allowed a factor of 3 to accelerate the delivery of goods to customers. Since there is no need to keep in stock large quantities of finished products, reduce storage costs. Svetlana Terevnikova, Chief Accountant of OOO ‘Roshen-South’: ‘Our company strives to continually improve customer service and increase sales, and this is largely facilitated by the use information system on the basis of ‘1 C: Enterprise 8 ‘. The system can monitor the activity of key business units, to receive reports on financial performance. In the introduction, we are better able to monitor work with clients and sales have increased by half. More efficient warehouse operation, reduced delivery times.