Executive Vice President

Warner Bros. Consumer products EMEA (WBCP) is very pleased to announce the collaboration with the grocery chain LIDL as a pan-European trading partner for man of steel. WBCP is LIDL as trading partner for the new ACTION movie MAN OF STEEL known anticipation for the release of Zack Snyder’s new Superman vision grows and Warner Bros. Consumer products EMEA (WBCP) is very pleased to announce the collaboration with the grocery chain LIDL as a pan-European trading partner for man of steel. Highly anticipated action adventure based on the characters of DC Comics and will start in June in cinemas. LIDL, one of Europe’s largest and the fastest-growing food chains, will include a comprehensive selection of licensed man of steel in the own range products. Distributed in more than 10,000 stores in 24 countries of Europe products in the fields of clothing, accessories, toys, publications, food and body care are planned this summer.

The dealer has pledged an unprecedented advertising campaign for man of steel. The Promotion action will take place in each country for a week and begins simultaneously with the theatrical release of the film (the starting dates vary from market to market). The campaign will be supported by ads in print media, television and radio spots, an online and social media campaign, billboards, attention-grabbing item actions, at LIDL branches online newsletter and Facebook sweepstakes. In addition, the action in the run-up to the LIDL website, Facebook page and through 175 million advertising flyers that you draw attention to the products and the promotion campaign of steel, will be announced. Pilar Zulueta, Executive Vice President and General Manager of Warner Bros. Consumer products EMEA, says: we are pleased to announce LIDL as our trading partner for man of steel. The company has been a driving force in European trading and win the loyalty of its customers by offering high quality at a minimum price.